CCOs Making Positive Impact on Financial Success

Lees hier het meest recente artikel van crm-daily.com.

“Businesses around the world are finding a bottom-line benefit from having a chief customer officer (CCO) in the C-suite — someone who is focused on the customer experience, customer engagement, and customer loyalty. Curtis Bingham, founder and executive director of the CCO Council , recently wrote about the positive impact chief customer officers are having on company financials. Could you see similar results if you brought a CCO on to your executive team”